Figure 6-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-5, A refers to which type of strategy?
A) product extension strategy
B) communication adaptation strategy
C) product adaptation strategy
D) dual adaptation strategy
E) product invention strategy
Correct Answer:
Verified
Q203: As a general rule, a product _
Q203: Nescafé coffee is marketed using different coffee
Q207: Even though Exxon adapts its gasoline blends
Q209: Q210: Global companies have five strategies for matching Q211: Adding to the complexity of global distribution![]()
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