Since 1963, the guiding principle of Mary Kay, Inc., has been based on
A) the Consumer Bill of Rights.
B) the Golden Rule.
C) caveat emptor.
D) the American Marketing Association Statement of Ethics.
E) maximizing profits so long as the firm stays within the rules.

Question

Quizplus · Accepted Answer

Mary Kay, Inc. has been guided by the Golden Rule, which emphasizes treating others as one would like to be treated.

Since 1963, the Guiding Principle of Mary Kay, Inc