Which of the following exemplifies an organizational buyer?
A) A local baker buys sugar at the grocery store to make cookies with his children at home.
B) A dentist buys a new couch for her den.
C) An architect hires an Uber to take him to the airport for a vacation.
D) The owner of an office building contracts with a service to provide overnight janitorial services for it.
E) The mayor rents a tuxedo to wear to his daughter's wedding.

Question

Quizplus · Accepted Answer

An organizational buyer is a business or entity that purchases goods or services for business use, not personal use. In this case, the owner of an office building contracting janitorial services is an example of an organizational purchase for business purposes.

Which of the Following Exemplifies an Organizational Buyer