The decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers is referred to as
A) the consumer purchase decision process.
B) the industrial purchase procedure.
C) organizational buying behavior.
D) the offering purchase framework.
E) the sustainable procurement process.

Question

Quizplus · Accepted Answer

Organizational buying behavior refers to the process organizations use to determine their needs for products and services and to identify, evaluate, and select among different brands and suppliers.

The Decision-Making Process That Organizations Use to Establish the Need