A buying center refers to
A) an online trading community that brings together buyers and supplier organizations to make possible the real-time exchange of information, money, products, and services.
B) the department within a firm responsible for the logistics of placing, tracking, and delivering orders to other departments within the firm.
C) the department within a firm responsible for the logistics of placing, tracking, and delivering orders to ultimate consumers.
D) the group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision.
E) the department within a firm that allows purchases to be made from a centralized location from multiple vendors at the same time.

Question

Quizplus · Accepted Answer

A buying center is a group of people within an organization who are involved in the buying process and share common goals, risks, and knowledge important to a purchase decision.

A Buying Center Refers to