Becca, an office manager for a small construction company, met with representatives from Xerox and Minolta, along with the president and the accountant, to compare options for a new copier for the office. Since she made most of the copies, Becca wanted to see the features of the machines, though her boss would have to approve the final purchase. Becca has what role in the buying center?
A) purchasing agent
B) decider
C) buyer
D) user
E) motivator

Question

Quizplus · Accepted Answer

Becca is the user in the buying center because she is the one who will primarily use the copier and is interested in its features, although she does not have the authority to make the final purchase decision.

Becca, an Office Manager for a Small Construction Company, Met