People who control the flow of information in the buying center, such as technical experts and secretaries, can keep salespeople and information from reaching others in the buying center and are referred to as
A) deciders.
B) obstructionists.
C) gatekeepers.
D) filters.
E) influencers.

Question

Quizplus · Accepted Answer

Gatekeepers are individuals in the buying center who control the flow of information, deciding what information reaches decision-makers and other members of the buying center.

People Who Control the Flow of Information in the Buying