Researchers who have studied organizational buying identify three types of buying situations, called ________, which include new buy, modified rebuy, and straight rebuy.
A) purchase criteria
B) buy classes
C) buying centers
D) consideration sets
E) purchase hierarchies

Question

Quizplus · Accepted Answer

Buying situations are classified into three types: new buy, modified rebuy, and straight rebuy.

Researchers Who Have Studied Organizational Buying Identify Three Types of Buying