A buy-class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the time required for a decision is long, the buy-class situation is most likely a
A) standard buy.
B) straight rebuy.
C) conditional rebuy.
D) modified rebuy.
E) new buy.

Question

Quizplus · Accepted Answer

A new buy situation typically involves many people, has an uncertain problem definition, and requires a long time for decision-making, as it is a purchase that the organization has not made before.

A Buy-Class Situation Affects Buying Center Tendencies in Different Ways