Sanaa recently made partner at her law firm, and she is rewarding herself with the purchase of a new car. She told a coworker, "The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase evaluation

Question

Quizplus · Accepted Answer

Sanaa is comparing the features of different car options, indicating she is evaluating alternatives before making a purchase decision.

Sanaa Recently Made Partner at Her Law Firm, and She