Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S9 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

Claire's conversation reflects postpurchase behavior, where she is expressing satisfaction with her decision after using the product.

Claire Has Just Told Her Best Friend, "I'm So Glad