Situational influences refer to
A) the aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
B) the temporary impediments to a consumer's purchase decision.
C) psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
D) the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states.
E) both the objective and subjective attributes a consumer uses to compare different products and brands.

Question

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Situational influences are the aspects of the purchase situation that impact the consumer purchase decision process, including factors like the purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.

Situational Influences Refer to