Figure 4-5
-In Figure 4-5, E represents the
A) consumer purchase decision process.
B) consumer communication model.
C) marketing research process.
D) marketing program.
E) consumption strategy model.

Question

Figure 4-5
-In Figure 4-5, E represents the
A) consumer purchase decision process. 
B) consumer communication model. 
C) marketing research process. 
D) marketing program. 
E) consumption strategy model.

Quizplus · Accepted Answer

The context suggests that E represents a process related to consumer behavior, and the consumer purchase decision process is a common framework in marketing that fits this description.

Figure 4-5 -In Figure 4-5, E Represents the