A study by Popular Mechanics magazine identified 18 million ________ who influence the purchases of some 85 million consumers for do-it-yourself products.
A) lifestyle makers
B) aspirational people
C) autonomous leaders
D) opinion leaders
E) joint decision makers

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who have the ability to influence the purchasing decisions of others due to their authority, knowledge, or relationship with their audience.

A Study by Popular Mechanics Magazine Identified 18 Million ________