When Citizen, a watch company, uses a spokesperson such as singer Kelly Clarkson to promote its watches, it believes she is ________ who can influence the purchase decision of its target market.

Question

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An opinion leader is a person who has the ability to influence others' attitudes or behaviors, often due to their status, expertise, or popularity. Kelly Clarkson, as a well-known singer, can serve as an opinion leader by endorsing Citizen watches and influencing her fans' purchase decisions.

When Citizen, a Watch Company, Uses a Spokesperson Such as Singer