A local country club has a great golf course, swimming pool, tennis courts, and even a stable for horses. It also has numerous high-profile businesspeople, doctors, and local politicians as members. To attract new members, the club's board of directors should focus its marketing efforts on people who view its current members as __________ group.
A)an associative
B)an aspiration
C)a dissociative
D)a pressure
E)an involvement

Question

Quizplus · Accepted Answer

The board of directors should focus their marketing efforts on people who view the current members as an aspiration, meaning that they see the members as a desirable or admirable group to be associated with. This would likely attract individuals who aspire to join this social circle and enjoy the amenities offered by the club.

A Local Country Club Has a Great Golf Course, Swimming