Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs. Because Starbucks ________, it was prepared for this shift in its marketing environment.
A) optimized its distribution by adding local outlets in grocery stores
B) noticed the change in the demographics of coffee and tea drinkers in general
C) added more in-store displays
D) shifted funds from product development to advertising
E) tracked, as part of its ongoing environmental scanning activities, the percentage of households with single cup brewers

Question

Quizplus · Accepted Answer

Starbucks was prepared for the shift in its marketing environment because it tracked the percentage of households with single cup brewers as part of its environmental scanning activities.

Starbucks Entered a Partnership with Keurig Green Mountain to Sell