Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of ________ force impacting the marketing environment.
A) an economic
B) a competitive
C) a technological
D) a social
E) a regulatory
Correct Answer:
Verified
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A) primarily in
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A)273
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