Recognized for excellence by Advertising Age magazine, Alma creates advertising to reach diverse segments by searching "for that intangible fiber that touches the lives of consumers creating relevant and unique business-building communication ideas." Alma has created Hispanic campaigns for McDonald's, Sprint, and Clorox as a part of their programs incorporating
A) psychographic differences.
B) population inputs.
C) multicultural marketing.
D) a value consciousness.
E) macroeconomics.

Question

Quizplus · Accepted Answer

Alma's campaigns for diverse segments, including Hispanic audiences, align with multicultural marketing, which focuses on creating tailored marketing strategies for different cultural groups.

Recognized for Excellence by Advertising Age Magazine, Alma Creates Advertising