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Many Consumers Are Committed to Brands with a Strong Link

Question 91

Multiple Choice

Many consumers are committed to brands with a strong link to social action.An example of this would be


A) McDonald's "I'm Lovin' It" campaign.
B) Colgate's "Every Drop Counts" campaign.
C) Diesel's "Be Stupid" campaign.
D) Liz Claiborne's "Claiborne for Men" campaign.
E) Samsung's "The Jitterbug" campaign.

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