One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit. ImageTwin uses a scanning system and stores an individual's measurements. When you shop at LandsEnd.com, you can see a 3-D image of what the item should look like on your body. This is an example of the ________ force in the marketing environment.
A) economic
B) technological
C) sociocultural
D) competitive
E) marketing mix

Question

Quizplus · Accepted Answer

This is an example of the technological force in the marketing environment, as it involves using advanced technology (a scanning system and 3-D imaging) to enhance the online shopping experience.

One Reason Some People Don't Like to Buy Clothing from Internet