Visa and MasterCard have recently been accused of violating antitrust laws by improperly fixing credit and debit card fees (known as swipe fees) paid by retailers to use their services, creating an anti-competitive environment. Legislation that prohibits price-fixing is an example of ________ forces that affect the marketing environment.
A) economic
B) ecological
C) technological
D) regulatory
E) social

Question

Quizplus · Accepted Answer

Regulatory forces affect the marketing environment by imposing laws and regulations, such as those prohibiting price-fixing, to ensure fair competition and protect consumers and businesses.

Visa and MasterCard Have Recently Been Accused of Violating Antitrust