Though registration under the Lanham Act provides important advantages to a trademark owner,
A) copyright protection is preferred for most branding in the United States.
B) foreign firms are not allowed to register.
C) it has resulted in an anticompetitive environment for domestic firms.
D) patent law is preferred for most branding in the United States.
E) it does not confer ownership.

Question

Quizplus · Accepted Answer

Registration under the Lanham Act does not confer ownership of a trademark; it provides legal advantages such as a presumption of validity and exclusive rights to use the mark in commerce. Ownership is established through use in commerce.

Though Registration Under the Lanham Act Provides Important Advantages to a Trademark