The popular cupcake chain Sprinkles, which launched in Southern California in 2005, recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of the
A)Consumer Product Safety Act.
B)Consumer Bill of Rights.
C)Lanham Act.
D)Sherman Antitrust Act.
E)CAN-SPAM Act.

Question

Quizplus · Accepted Answer

The Lanham Act deals with trademark infringement and the protection of trademark owners' rights. The lawsuit between Sprinkles and Pink Sprinkles involved alleged infringement of Sprinkles' trademark, making the Lanham Act the applicable law in this case. The other options listed are not relevant to trademark infringement.

The Popular Cupcake Chain Sprinkles, Which Launched in Southern California