The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

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"Caveat emptor" is a Latin phrase that translates to "let the buyer beware" and was commonly used in American business culture before consumer protection laws were implemented in the 1960s. The phrase means that the responsibility for ensuring that a product or service is satisfactory falls on the buyer, not the seller.

The Legal Concept of "Let the Buyer Beware," Which Was