Marketing and advertising executives were asked to imagine they were senior executives at PepsiCo when a Coca-Cola employee offered to sell them the marketing plan and sample for a new Coke product at a modest price. When asked in an online survey, ________ percent of the executives said they would buy the plan and product sample if there were no repercussions.
A) 15
B) 36
C) 52
D) 67
E) 89

Question

Quizplus · Accepted Answer

The Answer of Marketing and advertising executives were asked to imagine they were senior executives at PepsiCo when a Coca-Cola employee offered to sell them the marketing plan and sample for a new Coke product at a modest price. When asked in an online survey, ________ percent of the executives said they would buy the plan and product sample if there were no repercussions.
A) 15
B) 36
C) 52
D) 67
E) 89

Marketing and Advertising Executives Were Asked to Imagine They Were