The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as
A) social responsibility.
B) the triple bottom line.
C) the marketing concept.
D) sustainability.
E) social entrepreneurship.

Question

Quizplus · Accepted Answer

The concept of the triple bottom line emphasizes the importance of balancing social, environmental, and economic factors to achieve sustainable growth.

The Recognition of the Need for Organizations to Improve the State