Charitable contributions of a firm that are tied directly to the customer revenues produced through the promotion of one of its products is known as
A) marketing philanthropy.
B) marketing patronage.
C) relationship marketing.
D) transactional marketing.
E) cause marketing.

Question

Quizplus · Accepted Answer

Cause marketing refers to a type of marketing where a company ties its charitable contributions directly to the customer revenues generated from the promotion of a specific product.

Charitable Contributions of a Firm That Are Tied Directly to the Customer