Cause marketing refers to
A) charitable contributions of a firm being tied directly to the customer revenues produced through the promotion of one of its products.
B) organizational efforts to improve the state of people, the planet, and profit simultaneously to achieve sustainable, long-term growth.
C) marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D) marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E) marketing actions that actually caused more good than was anticipated.

Question

Quizplus · Accepted Answer

Cause marketing involves a company tying its charitable contributions directly to the revenue generated from the sales of its products, often through specific promotions.

Cause Marketing Refers to