Which of the following statements concerning cause marketing is most accurate?
A)The vast majority of consumers say they will switch to a brand that supports a good cause,provided the price and quality of the brands are equal.
B)The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
C)The positive effects of cause marketing are significant during the promotion,but they lose their benefit almost immediately after the promotion runs its course.
D)Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E)Women are much more suspicious about the sincerity of cause marketing programs than men;therefore,their contributions are significantly less.

Question

Quizplus · Accepted Answer

Cause marketing benefits companies as well as causes.Research indicates that 85 percent of U.S.consumers say they have a more favorable opinion of companies that support causes they care about.Also,80 percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal.

Which of the Following Statements Concerning Cause Marketing Is Most