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MasterCard International Links Usage of Its Card with Fund-Raising for Institutions

Question 189

Essay

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?

Correct Answer:

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This practice is called cause marketing,...

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