If Dr.Pepper Snapple plans to grow its proportion of the flavors segment of the carbonated soft drink industry to 45 percent,it has set ________ goal.
A)a sales proportionality
B)a company sales
C)an industry potential
D)a contribution margin
E)a market share

Question

Quizplus · Accepted Answer

This is an example of a market share goal.Market share is the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself.

If DrPepper Snapple Plans to Grow Its Proportion of the Flavors