Strategic business units (SBUs)with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as
A)cash cows.
B)stars.
C)question marks.
D)dogs.
E)exclamation points.

Question

Quizplus · Accepted Answer

Cash cows are SBUs that generate large amounts of cash,far more than they can invest profitably in themselves.They have dominant shares of slow-growth markets and provide cash to cover the organization's overhead and to invest in other SBUs.

Strategic Business Units (SBUs)with Dominant Shares of Slow-Growth Markets That