If Ben & Jerry's sold a line of new "Get the Dough Out of Politics" T-shirts targeted to college students in the United States,it would be using a ________ strategy.
A)product development
B)market development
C)market penetration
D)diversification
E)market saturation

Question

Quizplus · Accepted Answer

Ben & Jerry's currently does not sell clothing but supports getting "big money" out of politics as part of its social mission.Product development is a marketing strategy to increase sales of new products ("Get the Dough Out of Politics" T-shirts)in current markets (U.S.college students).

If Ben & Jerry's Sold a Line of New "Get