What are the three steps involved in the planning phase of the strategic marketing process?
A) Step 1: situation (SWOT) analysis;Step 2: market-product focus and goal setting;and Step 3: the marketing program
B) Step 1: analysis;Step 2: planning;and Step 3: implementation
C) Step 1: set market and product goals;Step 2: select target markets and find points of difference;and Step 3: position the product
D) Step 1: identify industry trends;Step 2: analyze competitors;and Step 3: assess own organization
E) Step 1: Why do we exist?;Step 2: What will we do?;and Step 3: How will we do it?
Correct Answer:
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Q227: An organization uses the strategic marketing process
Q230: Within the strategic marketing process, the _
Q237: The key steps of planning, implementation, and
Q246: A situation analysis refers to
A) taking stock
Q250: Taking stock of where the firm or
Q251: The strategic marketing process
A)involves taking stock of
Q252: Step 3 in the planning phase of
Q254: An effective summary tool for an organization's
Q258: Figure 2-5 Q259: Step 1 in the planning phase of
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