Step 2 in the planning phase of the strategic marketing process consists of
A)the situation (SWOT)analysis.
B)market-product focus and goal setting.
C)the marketing program.
D)business portfolio analysis.
E)diversification analysis.

Question

Quizplus · Accepted Answer

The planning phase of the strategic marketing process has three steps.Step 1 is the situation (SWOT)analysis.Step 2 is market-product focus and goal setting.Step 3 is the marketing program.The implementation and evaluation phases follow the planning phase of the strategic marketing process.

Step 2 in the Planning Phase of the Strategic Marketing