Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage. This allows the firm to develop new products like Crest Whitestrips that consumers desire. P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G would indicate that innovation in product design and marketing is ________ for the firm.

Question

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Innovation in product design and marketing is a strength for P&G as it provides a competitive advantage and helps in developing desirable products and effective marketing strategies.

Procter & Gamble (P&G) Is a Consumer Packaged Goods Company