Market segmentation is a part of what step in the strategic marketing process?
A)situation analysis
B)market-product focus and goal setting
C)marketing program
D)implementation
E)evaluation

Question

Quizplus · Accepted Answer

Market segmentation is part of the market-product focus and goal setting step in the strategic marketing process. This step involves identifying the target market, defining the marketing mix strategy, and setting marketing goals. Market segmentation is a key factor in developing an effective marketing mix strategy, as it helps to identify the specific needs and wants of different customer groups within the target market.

Market Segmentation Is a Part of What Step in the Strategic