To develop a successful marketing plan for a soft drink,the process of ________ would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda,caffeine-free sugared soda,or regular soda with sugar and caffeine.

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Quizplus · Accepted Answer

Market segmentation is the process of aggregating prospective buyers into groups,or segments that have common needs and will respond similarly to a marketing action,the situation with soft drinks.

To Develop a Successful Marketing Plan for a Soft Drink,the