In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?
A) CEO to CFO to product manager
B) CEO to CMO to product manager
C) product manager to marketing research manager to sales manager to promotion manager
D) industry manager to market manager to product manager
E) product manager to CMO to sales manager

Question

Quizplus · Accepted Answer

In a typical manufacturing firm, the marketing department is organized with the Chief Executive Officer (CEO) at the top, followed by the Chief Marketing Officer (CMO), and then the product manager. This hierarchy reflects the flow of strategic direction from the top executive level to the specific management of products.

In a Typical Manufacturing Firm, the Structure of Its Marketing