The marketing plan for IBM's "Let's Put Smart to Work " strategy includes which of the following marketing tactics?
A) handing out "Let's Put Smart to Work" T-shirts on select college campuses throughout the world
B) providing samples of new hard drives to Fortune 500 businesses
C) advertising in Outdoor magazine
D) including a strong message in an annual report from IBM's chairman of the board and CEO
E) garnering a celebrity endorsement from Trevor Noah, the host of "The Daily Show"
Correct Answer:
Verified
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