An organization's stockholders,its suppliers,its employees,its customers,and society at large all share what in common with regard to an organization?
A)All are stakeholders and should benefit from the marketing of an organization's offering.
B)Everyone has a say in the ultimate design of a product.
C)Everyone is legally culpable if something goes wrong with a product.
D)All have to make some type of direct financial investment in the organization so it can profitably sell its products.
E)All use the products and/or services marketed by the organization.

Question

Quizplus · Accepted Answer

All of the mentioned groups are stakeholders in an organization, and it is widely accepted that marketing should benefit all stakeholders, not just the stockholders or owners of the organization. This is known as the stakeholder or societal marketing concept, which emphasizes the importance of considering the interests of all stakeholders in marketing decision-making.

An Organization's Stockholders,its Suppliers,its Employees,its Customers,and Society at Large All