Suppose you want a snack after taking this exam.Domino's is located across the street from your College of Business classroom.Unfortunately,you forgot your wallet in the haste of getting to class on time to take the test.Therefore,you have no means to pay for the pizza.Which of the following reasons explain why marketing fails to occur here between you and Domino's?
A)There is only one party with unsatisfied needs.
B)The ability to satisfy a need is missing.
C)A desire to satisfy a need is missing.
D)No assessments of consumer wants and needs have been made.
E)There is no way for the parties involved to communicate.

Question

Quizplus · Accepted Answer

Four factors are required for marketing to occur: (1)two or more parties (individuals or organizations)with unsatisfied needs;(2)a desire and ability on their part to be satisfied;(3)a way for the parties to communicate;and (4)something to exchange.Because you have forgotten your wallet,there is no ability on your part to satisfy your need because you have no money (currency or credit card)to fulfill your part of the exchange process.

Suppose You Want a Snack After Taking This Exam