To avoid new-product failure, new-product expert Robert M. McMath suggests
A) implementing a regional rather than a nationwide rollout of a new product.
B) building a hierarchical organizational structure so that more people have a chance to spot product problems.
C) focusing on customer benefits and learning from the past.
D) increasing the marketing budget, since "success comes to those who can outspend the competition."
E) releasing several different versions of a new product at the same time to see which one is most successful.

Question

Quizplus · Accepted Answer

Focusing on customer benefits and learning from the past helps in understanding what consumers truly want and avoiding past mistakes, which can reduce the risk of new-product failure.

To Avoid New-Product Failure, New-Product Expert Robert M