The marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem are referred to as
A) the marketing concept.
B) the marketing mix.
C) the marketing program.
D) environmental forces.
E) the marketing toolbox.

Question

Quizplus · Accepted Answer

The marketing mix refers to the controllable factors that a marketing manager can use to solve a marketing problem. These factors include product, price, promotion, and place.

The Marketing Manager's Controllable Factors-Product, Price, Promotion, and Place-That Can