The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market. An offer to be featured in an upcoming edition of Taste of Home magazine would be considered as part of the ________ element of the marketing mix.

Question

Quizplus · Accepted Answer

Being featured in a magazine is a promotional activity, which falls under the promotion element of the marketing mix.

The Owners of Old School Brand Authentic Antique Foods Researched