Firms such as Southwest Airlines, Marriott, and Facebook have achieved great success by putting a huge effort into implementing the marketing concept, giving their firms a
A) production orientation.
B) sales orientation.
C) customer relationship orientation.
D) service orientation.
E) market orientation.

Question

Quizplus · Accepted Answer

These firms have achieved success by focusing on understanding and meeting the needs and wants of their customers, which is the essence of a market orientation.

Firms Such as Southwest Airlines, Marriott, and Facebook Have Achieved