Robert was running low on cash when he went to buy his marketing textbook on the first day of class. Luckily, the bookstore accepted his VISA card, so the bookstore created __________ utility for Robert.
A) form
B) time
C) price
D) possession
E) place

Question

Quizplus · Accepted Answer

Possession utility is created when a product or service is made available for purchase, allowing the consumer to take ownership or use it. By accepting Robert's VISA card, the bookstore enabled him to acquire the textbook, thus creating possession utility.

Robert Was Running Low on Cash When He Went to Buy