Coming up with a unique good or service is a _____ approach, while adapting something that is currently on the market or extending the offering to an area where it is not presently available is a(n) _____ approach.
A)new-new; old-old
B)new-old; old-old
C)new-new; new-old
D)new-old; old-new

Question

Quizplus · Accepted Answer

Creating a unique good or service is a "new-new" approach because it involves innovation and the introduction of something entirely new. Adapting something that exists or extending its availability is a "new-old" approach, as it involves taking existing concepts or products and modifying or expanding their reach.

Coming Up with a Unique Good or Service Is a _____