In the marketing shift from the 4Ps to the 4Cs, price shifts to choice and promotion shifts to communities.
Correct Answer:
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Q1: A marketing information system compiles and organizes
Q2: Sales forecasting is a process of projecting
Q4: A consumer-driven marketing philosophy often relies on
Q5: It is usually more expensive to gather
Q6: A firm's pricing structure dictates almost no
Q7: Effective marketing is based on three key
Q8: Geographic flexibility is greater for telephone interviews
Q9: Pricing procedures are the same for all
Q10: Control versus communication is an important distinction
Q11: Most firms generally gather primary data and
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